The most used drink that is soft in the world, Coca Cola, originated in Atlanta, Georgia, when you look at the year 1886.

The most used drink that is soft in the world, Coca Cola, originated in Atlanta, Georgia, when you look at the year 1886.

Being a prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Even though the company started building its international network into the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.

Published by Anna D.

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McDonald’s is one of the world’s largest chains of junk food restaurants, which is fabled for its hamburgers. It serves nearly 68 million customers each in 120 countries all over the world day. With its headquarters in the United States, McDonald’s began its operations within the year 1940 as a restaurant that is barbecue which was operated by Richard and Maurice McDonald. However, in the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent into the company. He later purchased the restaurant chain from the McDonald brothers and been able to expand it on an level that is international.

Published by Anna D.

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Marketing Essays

In the last several decades, globally recognised and established brands have been demonstrating growing interest in new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The requirement to adapt to the particularities of each and every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their positioning that is international with positioning concepts to improve the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices might be complicated and companies’ market entry decisions often have to be studied on a basis that is case-by-case. The goal of this essay would be to explore the main element reasoned explanations why global brands adopt different positioning strategies in the countries of their presence.

Written by Katy J.

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Strategic management allows for identifying the career of companies inside their environment that is external and their internal resources and capabilities in order to find the optimal ways of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies rely on innovation and intangible resources to quickly attain global growth (Truett and Truett, 2014). This emphasises the necessity to find the most effective strategic management approaches to identify potential bottlenecks that decrease the caliber of decision-making within these organisations and steer clear of them from responding to relevant market trends. Hence, the goal of this essay is always to explore what management that is strategic and skills would stimulate the rise of this fast fashion industry in Spain.

Compiled by Philip S.

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Whilst the Internet sales industry is consistently growing on a scale that is global companies are searching for new approaches to influence customer behaviours and motivate clients to shop for their products or services and services within the online environment (Dai et al., 2014). The quality of corporate information resources is one of the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the process that is decision-making. Therefore, web page design is highly significant as this dimension accounts for the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role into the decision-making process is often vaguely defined. The aim of this essay would be to explore how web site design can influence customers’ intention to shop online.

Written by Josh A.

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Marketing communications is an essential element of any marketing strategy with the companies’ competitiveness and financial returns frequently perceived through the information of their messages and the channels of their delivery (Falat and Holubci, 2017, p.148). However, inspite of the significance of this notion, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. As an example, scholars are yet to reach a specific conclusion on how electronic word-of-mouth (eWOM) could possibly be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications because of the purpose of evaluating their major strengths and weaknesses.

Published by Jess C.

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Because of the growing popularity with consumers, social media have grown to be an effective marketing and sales communications channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media marketing (SMM) is commonly reported to donate to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences just how consumers evaluate and perceive products or services into the environment that is online it generally does not necessarily leads to a purchase decision (Barger et al., 2016).

Written by Josh A.

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Customer communication is just one of the main antecedents of client satisfaction within the modern environment (Hanninen and Karjaluoto, 2017). To be able to contact a ongoing company on a 24/7 basis is frequently recognised as a sign of consumer recognition and support. However, only a few organisations are able recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer to the dilemma and allowed many organisations to implement 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands fit in with the mass market segment and their consumers may not have the same amount of e-services expectations as premium brands clients. This essay closes this gap by examining the effect of chatbots in the customer care in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition https://www.edubirdies.org/buy-essay-online/ has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are seeking new ways to increase the accuracy and effectiveness of the technology, marketers are more worried about the ways you can use it to improve customer communication and personalisation. On the one hand, being able to identify consumers behind the device and even ‘read’ their emotions can be highly valuable for promoting goods and services that fit their mood and preferences (Yang et al., 2018). On the other hand, this raises multiple ethical challenges within the scope of this recent personal data protection regulations and the rights for privacy. Unfortunately, the world of facial recognition application in marketing is a relatively understudied part of marketing knowledge. This suggested the necessity to explore the emerging opportunities and challenges in this sphere which you can use by modern marketers.

Written by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly viewed as volatility, whereas, minor ones are usually considered market noise (i.e. the shifting positions of investors on inter-day trading). Thus, as investors go on to boost their positions, a number of variables are taken into consideration, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables under consideration utilizing the present worth of the stock price as a benchmark by which hedges will soon be formed. The major variables used to derive an price that is option’s current stock price, intrinsic value, time and energy to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors may take advantage of superior information to hedge against their current stock positions.